PRIVACY POLICY
Last updated: 5 October 2026
Lumina Trails respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how Lumina Trails collects, uses, stores and protects your personal information when you visit our website, purchase our products or services, register for a workshop, subscribe to our mailing list, or otherwise interact with us.
Lumina Trails operates in New Zealand and this Privacy Policy is intended to comply with the requirements of the New Zealand Privacy Act 2020 and the Information Privacy Principles.
1. Who we are
Lumina Trails is a New Zealand photography business specialising in night landscape photography, light painting photography, photography workshops, educational resources and related photography experiences.
For privacy-related questions, you can contact us at:
Email: hello@luminatrails.com
Website: luminatrails.com
2. Information we collect
Depending on how you interact with Lumina Trails, we may collect information including:
Your name
Email address
Phone number
Billing and transaction information
Information provided when purchasing a workshop, photography session, workbook or other product
Information provided through contact or enquiry forms
Your photography interests, preferences or information about the type of photography experience you are interested in
Information you provide when registering for a workshop or event
Your communications with us
Information relating to your website activity, such as IP address, browser type, device information and pages visited
Marketing preferences and information about whether you open or interact with our emails
Any photographs or other material you voluntarily provide to us
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How we collect information
We may collect personal information when you:
Visit or use the Lumina Trails website
Purchase a product or service
Register for a photography workshop or event
Book a photography session
Subscribe to our mailing list
Download a free resource, such as an ebook or photography guide
Complete a contact or enquiry form
Contact us by email or another communication method
Participate in a competition, promotion or giveaway
Interact with Lumina Trails through social media or online advertising
Some information may also be collected automatically through cookies, analytics tools and similar technologies when you use our website.
4. Why we collect and use your information
We may use your personal information to:
Process purchases and payments
Deliver products and services you have purchased
Register you for workshops and photography experiences
Respond to enquiries and customer communications
Provide customer support
Send you information you have requested
Deliver free resources such as ebooks and photography guides
Send newsletters, educational content and marketing communications where you have consented to receive them
Improve our website, products, workshops and services
Understand how visitors use our website
Measure the effectiveness of our advertising and marketing
Manage competitions, promotions and giveaways
Maintain business and financial records
Prevent fraud, misuse or other unlawful activity
Comply with our legal and regulatory obligations
We will not use your personal information for purposes that are unrelated to the reason it was collected unless permitted or required by law.
5. Email marketing
If you subscribe to the Lumina Trails mailing list, we may send you emails containing photography tips, educational content, news, product information, workshop announcements, special offers and other Lumina Trails updates.
Where required, we will obtain your consent before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at hello@luminatrails.com.
Unsubscribing from marketing communications will not prevent us from sending you essential communications relating to purchases, bookings or services you have requested.
6. Free downloads and lead magnets
If you request a free Lumina Trails resource, such as a photography ebook or guide, we may collect your name and email address so that we can provide the requested resource.
If you separately consent to marketing communications, we may also use your email address to send you relevant photography education, product information, workshop announcements and other marketing communications.
7. Payments
When you purchase a Lumina Trails product or service, payment information may be processed through third-party payment providers.
Lumina Trails does not generally store complete credit or debit card details on its own systems.
Payment providers may collect and process payment information in accordance with their own privacy policies and terms.
8. Third-party service providers
We may use trusted third-party providers to operate our business and website. These providers may process personal information on our behalf.
Depending on the services we use, these providers may include services for:
Website hosting and website management
Payment processing
Email marketing and automation
Customer relationship management
Website analytics
Advertising and marketing
Workshop or booking management
Cloud storage and business administration
We take reasonable steps to ensure that third-party providers handle personal information appropriately and only for legitimate business purposes.
Some third-party providers may be located outside New Zealand. Where personal information is disclosed overseas, we will take reasonable steps to ensure that the disclosure is consistent with the requirements of the New Zealand Privacy Act 2020.
9. Cookies and analytics
The Lumina Trails website may use cookies and similar technologies to improve website functionality, understand visitor behaviour and measure marketing effectiveness.
Cookies may be used to:
Remember preferences
Understand how visitors navigate the website
Measure website traffic
Improve website performance
Measure advertising campaigns
Provide relevant advertising
You can adjust cookie settings through your browser. Disabling certain cookies may affect some website functionality.
10. Advertising and tracking
Lumina Trails may use online advertising platforms, including Meta and other advertising services, to promote our products, workshops and photography experiences.
These platforms may use cookies, pixels or similar technologies to measure advertising performance and, where permitted, provide advertising that is more relevant to users.
Third-party advertising platforms operate under their own privacy policies and terms.
11. Social media
Lumina Trails may maintain social media accounts and may include links to social media platforms on its website.
If you interact with Lumina Trails through social media, the relevant social media platform may collect and process your information according to its own privacy policy.
Lumina Trails is not responsible for the privacy practices of third-party social media platforms.
12. Photographs and workshop participants
Photography is an important part of the Lumina Trails business.
If you participate in a photography session, workshop or event, photographs may be taken during the experience.
We will not use identifiable photographs of you for promotional or commercial purposes without appropriate permission or consent where required.
If you do not wish to appear in promotional photographs, please let us know.
13. How we protect your information
Lumina Trails takes reasonable steps to protect personal information from:
Loss
Misuse
Unauthorised access
Unauthorised disclosure
Alteration
Destruction
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
14. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or for as long as required to meet our legal, accounting, tax or other obligations.
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
15. Your privacy rights
Under the New Zealand Privacy Act 2020, you generally have the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Ask questions about how your information is being used
Withdraw consent to receiving marketing communications
Make a privacy complaint if you believe your information has been handled improperly
If you would like to access or correct your personal information, contact us at:
We may need to verify your identity before providing access to or changing personal information.
16. Complaints
If you have concerns about how Lumina Trails has handled your personal information, please contact us first at:
We will endeavour to investigate and respond to your concern within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of New Zealand.
17. Children’s privacy
Lumina Trails does not knowingly collect personal information from children for the purpose of marketing products or services to them.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate steps.
18. Links to other websites
Our website may contain links to third-party websites.
Lumina Trails is not responsible for the privacy practices, security or content of those websites. We recommend reviewing the privacy policy of any third-party website you visit.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
The latest version will be published on this page with the updated date shown at the top.
20. Contact us
If you have any questions about this Privacy Policy or how Lumina Trails handles your personal information, please contact:
Lumina Trails
New Zealand
Email: hello@luminatrails.com
Website: luminatrails.com
Last updated: 5 October 2026